If you yell about everything, you're heard about nothing

Startup comms runs at a permanent fever pitch. Every launch is momentous. Every setback is the end of the industry. The volume knob has been snapped off at eleven.

This piece explores the broader implications of if you yell about everything, you're heard about nothing for the crypto ecosystem. As the space matures, practitioners and investors alike need to understand not just the technology but the market dynamics at play.

The a16z crypto team has been tracking this area closely. Our portfolio companies have direct exposure to these trends, and we've seen firsthand how the underlying infrastructure has evolved over the past several years.

Understanding the core mechanics is essential. Startup comms runs at a permanent fever pitch. Every launch is momentous. Every setback is the end of the industry. The volume knob has been snapped off at eleven. The implications extend well beyond the immediate use case — this technology has the potential to reshape how value flows across the internet.

For builders working in this space, the key insight is that timing matters as much as technology. The protocols that survive and thrive will be those that solve real problems for real users, not just those that optimize for speculative interest.

We remain deeply optimistic about the long-term trajectory of this technology. The teams building in this space today are laying the groundwork for infrastructure that will be used by billions of people in the decades to come.